This campaign was launched at the 2014 American Marketing Association Symposium for Higher Education, in an effort to raise The Chronicle of Higher Education’s presence as an exhibitor at the conference.
TravelSense Consumer Campaign
I created a new series of print ads that appeared in USA Today, Travel Agent Magazine, and other trade magazines. The goal was to increase awareness of TravelSense.org, a website managed by the American Society of Travel Agents (ASTA) that provides free travel tips and feature articles to consumers and promotes the value of the travel agent business.