Do you know how your students persisted in higher education?

Higher Education Marketing Campaigns
I’ve recently worked with the National Student Clearinghouse, a nationally recognized nonprofit organization based in Herndon, VA. Some of my editorial and creative marketing work in the higher education field has touched a number of topics related to students, high school superintendents, state educational offices, college registrars and enrollment managers, and others.

• Student outcomes research service, which help district administrators assess college readiness practices
• Higher education studies on college enrollment patterns and degree attainment produced by the Clearinghouse
• Transcript ordering solutions to enable registrars to save money and time while enhancing student service
• Degree and enrollment verifications on which employers, auto insurers, and retailers depend for verifying academic degrees or offering student discounts

Case Studies for Success

For example, I’ve written a series of college and district case studies, highlighting their recent achievements in saving on campus administrative costs and overall, ensuring the future success of their graduates.

Miami minimizes registrar costs while providing 24-hour turnaround service for students and alumni

Advocacy in Higher Education

I also have written public relations and editorial content to promote awareness for college preparation in high schools  and student retention and graduation through their college careers. For example, the recent column I authored for the Clearinghouse was published in AASA’s School Solutions magazine.

The Web changes the way that we keep up with the latest  in our communities. I’ve engaged a diversity of readers in news and feature stories for magazines, newsletters, daily news blogs, announcements, and more.

With a background in social media and editorial writing, I’ve helped different organizations create a reliable news source online to keep their readers engaged and informed on a daily basis.

Mocana DeviceLine Blog

Smart phones and other connected consumer devices are an integral part of our everyday lives. As more traditional technologies like cameras and printers are being connected to the Internet, consumers are faced with the looming threat of cyber attackers. On the DeviceLine blog, readers get up to speed on the latest security threats for smart phones, innovative technologies hitting the market, and expert commentary from leading technology experts.

The Human Resource Blog

The workforce is rapidly changing. HR professionals are faced with a multitude of challenges such as understanding a multigenerational workforce with different working styles, recruiting top talent (and convincing them to stay for the long haul), rethinking work flexibility and telecommuting, and leveraging Facebook and Twitter for the company. Launched just this week, the Human Resource Blog publishes the latest news for HR and business managers to use.

See more about my clients and creative print/Web campaigns here

CreativeHotlist.com Portfolio

Wix.com Marketing Portfolio

In the future, I will be adding a new Creative Galleries page to my Web site, so that you can see the scope of my successful campaigns and clients.

Starting a business blog is a great way to establish yourself as an expert in your field. In the past, trends such as displaying quotes from your satisfied clients could speak volumes. In the landscape of  today’s new media, a blog can offer increased exposure and serve as a strategic marketing tool.

In a recent survey of business technology marketing executives by research firm MarketingSherpa, blogs were voted the No. 4 tool for generating sales leads. Read the recent Entrepreneur Magazine article.

There are a few things to think about:

Commit the time. Build the blog, and they will come. But be sure that not only are you regularly promoting it, but that you’re filling it with valuable content on a daily or weekly basis.

What is your goal? You’ll also need to decide what the purpose of your blog will be. You want to show that you’re an expert in certain topics, but you also want your blog to serve as a free resource or service you’re providing. You could point readers to major news headlines, or offer free expert advice that will be useful to their own lives and businesses.

Make everything shareworthy. Of course, you want to generate the same “word-of-mouth”reputation that comes
natural to happy customers. Think about ways you can make every page, and every post, shareworthy, whether it’s “email to a friend” or “share this on Facebook.”

Are you interested in starting your first business blog? I have experience in writing for blogs and social media. To learn more, send me an email.

Get Out the Vote

To instill change in your community or educate others on a timely issue, the message is the most valuable engine starter. In the past, I’ve been able to be an important part of a variety of grassroots, advocacy, and issue campaigns in the form of advertising, direct response mail, and Web:

• GOTV: Getting out the vote
• Advocating tourism in every country
• Educating consumers about electricity deregulation
• Protecting the business of travel agents

I’ve produced creative marketing campaigns that have helped them promote their brands at trade shows, increase their members, better market their products and services,  and more.

For several years,I have specialized in marketing for a variety of nonprofits and associations in energy, technology, tourism, and education. Are you looking for a new way to tell the story of your association brand, or connect with your members through the channels they use the most?

If you are ready to start creating marketing collateral that can boost your brand and make waves in your trade, contact me.

Casino and Cocktails, a networking event by Capitol Advantage

Writing for the top travel organizations, travel agencies, and brands

If you’re in the travel industry, the power of words can translate the value of a destination, its culture, and the services and products needed to get you there.  I’ve had the pleasure of working with the world’s top tourism brands like The Travel Channel, Carnival Cruises, Club Med, Rail Europe, and many others. In my time writing for clients in travel industry associations and travel companies, I leveraged relationships with U.S. and international destination bureaus, travel agencies, and service providers to write travel articles, advertising, marketing, Web sites, and more.

To see some of my published travel articles, visit my Editorial page.